“The key to real security is the ability to sign your own paycheck” Oprah Winfrey
Strangely enough I’ve been without a ‘job’ for most of my working life.  Not that I’ve lived off the system…au contraire, if anything I’ve made my own systems and lived on them .  The interesting part is that the most [...]

You can’t shortcut the shortcut folks. The fact is most people don’t have a roadmap they can shortcut in the first place. And that’s the biggest problem of all. In business it’s pretty simple:

* No System=No Business

Sure you can get some level of success just on pure luck, and hard work can make up for a ton of shortcomings. But if the goal is to build something profitable, and ultimately sustainable, you need a system….

What is up with the natural human desire to complicate things to the highest degree possible? I mean, when it comes to the internet, and business in general things are complicated enough without the seeming self-destructive need to complicate the already complex (like this sentence, for example).

So what’s in it for your prospect? The legendary sales trainer Zig Ziglar wrote that if you give enough people what they want you will get what you want. The key phrase in that sentence is WHAT THEY WANT, not what you want them to have. There’s a difference, and most of us have been guilty of it more times than we care to admit.

How to Write Great Internet Advertising Part 1… Know Your Audience, if you’re talking to yourself, I hope you enjoy the company.