All Posts Tagged With: "Casey Combden"

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3 Questions to Get to Heart of the Matter

What’s your elevator speech?
If you’ve been around the marketing block a few times you know what I’m talking about.  It’s the “imagine you’re in an elevator with the perfect prospect and he/she asks you what you do.” moment speech.  Most of us at one time have either done the exercise or procrastinated the hell out [...]

March 11th, 2009 | admin | 0 comments | Continued
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The System is Still The Secret

You can’t shortcut the shortcut folks. The fact is most people don’t have a roadmap they can shortcut in the first place. And that’s the biggest problem of all. In business it’s pretty simple:

* No System=No Business

Sure you can get some level of success just on pure luck, and hard work can make up for a ton of shortcomings. But if the goal is to build something profitable, and ultimately sustainable, you need a system….

February 14th, 2009 | admin | 0 comments | Continued
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How to Know What Your Prospect Wants: PDE

We tend to look at our ’stuff’ as the solution to some kind of problem our prospect has (hopefully…let’s face it if nobody needs it, you’ve got a bigass job ahead of you…hmm apparently bigass IS a word…who knew?). So when we’re talking with them we focus, if we’re smart, on the solution to that problem and show them how our ’stuff’ will fix it. Simple right. Marketing 101. Let’s peel the onion…

February 13th, 2009 | admin | 0 comments | Continued