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	<title>Phil Hughes &#187; Casey Combden</title>
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		<title>3 Questions to Get to Heart of the Matter</title>
		<link>http://philhughes.tv/blog/brains/2009/03/11/3-questions-to-get-to-heart-of-the-matter/</link>
		<comments>http://philhughes.tv/blog/brains/2009/03/11/3-questions-to-get-to-heart-of-the-matter/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 06:49:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brains]]></category>
		<category><![CDATA[Guts]]></category>
		<category><![CDATA[Bottom Line]]></category>
		<category><![CDATA[Casey Combden]]></category>
		<category><![CDATA[Elevator Speech]]></category>
		<category><![CDATA[Elite Group]]></category>
		<category><![CDATA[Exercise]]></category>
		<category><![CDATA[Funnel]]></category>
		<category><![CDATA[Heart Of The Matter]]></category>
		<category><![CDATA[Heart Of Things]]></category>
		<category><![CDATA[Imagine]]></category>
		<category><![CDATA[Jobs]]></category>
		<category><![CDATA[Living The Truth]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Niche]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Personal Mission]]></category>
		<category><![CDATA[Perspective]]></category>
		<category><![CDATA[Phil Hughes]]></category>
		<category><![CDATA[prospect]]></category>
		<category><![CDATA[Radical Honesty]]></category>
		<category><![CDATA[Rhyme]]></category>
		<category><![CDATA[Survival]]></category>
		<category><![CDATA[The Secret]]></category>

		<guid isPermaLink="false">http://philhughes.tv/blog/?p=136</guid>
		<description><![CDATA[What&#8217;s your elevator speech?
If you&#8217;ve been around the marketing block a few times you know what I&#8217;m talking about.  It&#8217;s the &#8220;imagine you&#8217;re in an elevator with the perfect prospect and he/she asks you what you do.&#8221; moment speech.  Most of us at one time have either done the exercise or procrastinated the hell out [...]]]></description>
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		<title>The System is Still The Secret</title>
		<link>http://philhughes.tv/blog/brains/2009/02/14/the-system-is-still-the-secret/</link>
		<comments>http://philhughes.tv/blog/brains/2009/02/14/the-system-is-still-the-secret/#comments</comments>
		<pubDate>Sun, 15 Feb 2009 05:45:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brains]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Casey Combden]]></category>
		<category><![CDATA[Eben Pagen]]></category>
		<category><![CDATA[Good Job]]></category>
		<category><![CDATA[Magic Buttons]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[problem]]></category>
		<category><![CDATA[Rant]]></category>
		<category><![CDATA[Roadmap]]></category>
		<category><![CDATA[Shortcomings]]></category>
		<category><![CDATA[Supersized]]></category>
		<category><![CDATA[True Story]]></category>
		<category><![CDATA[Wikipedia]]></category>
		<category><![CDATA[Wikipedia The Free Encyclopedia]]></category>

		<guid isPermaLink="false">http://philhughes.tv/blog/?p=65</guid>
		<description><![CDATA[You can't shortcut the shortcut folks.  The fact is most people don't have a roadmap they can shortcut in the first place.  And that's the biggest problem of all.  In business it's pretty simple:

    * No System=No Business

Sure you can get some level of success just on pure luck, and hard work can make up for a ton of shortcomings.  But if the goal is to build something profitable, and ultimately sustainable, you need a system....]]></description>
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		<title>How to Know What Your Prospect Wants: PDE</title>
		<link>http://philhughes.tv/blog/brains/2009/02/13/how-to-know-what-your-prospect-wants-pde/</link>
		<comments>http://philhughes.tv/blog/brains/2009/02/13/how-to-know-what-your-prospect-wants-pde/#comments</comments>
		<pubDate>Sat, 14 Feb 2009 04:33:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brains]]></category>
		<category><![CDATA[Casey Combden]]></category>
		<category><![CDATA[cause and effect]]></category>
		<category><![CDATA[desire]]></category>
		<category><![CDATA[Emotion]]></category>
		<category><![CDATA[Far Side]]></category>
		<category><![CDATA[Frank Kern]]></category>
		<category><![CDATA[Genius]]></category>
		<category><![CDATA[God]]></category>
		<category><![CDATA[Job]]></category>
		<category><![CDATA[Laugh]]></category>
		<category><![CDATA[Listener]]></category>
		<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Nugget]]></category>
		<category><![CDATA[Pde]]></category>
		<category><![CDATA[prospect]]></category>
		<category><![CDATA[Right Marketing]]></category>
		<category><![CDATA[simple]]></category>
		<category><![CDATA[Teleconference]]></category>

		<guid isPermaLink="false">http://philhughes.tv/blog/?p=59</guid>
		<description><![CDATA[We tend to look at our 'stuff' as the solution to some kind of problem our prospect has (hopefully...let's face it if nobody needs it, you've got a bigass job ahead of you...hmm apparently bigass IS a word...who knew?).  So when we're talking with them we focus, if we're smart, on the solution to that problem and show them how our 'stuff' will fix it.  Simple right.  Marketing 101.  Let's peel the onion...]]></description>
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