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	<title>Phil Hughes &#187; Elevator Speech</title>
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		<title>3 Questions to Get to Heart of the Matter</title>
		<link>http://philhughes.tv/blog/brains/2009/03/11/3-questions-to-get-to-heart-of-the-matter/</link>
		<comments>http://philhughes.tv/blog/brains/2009/03/11/3-questions-to-get-to-heart-of-the-matter/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 06:49:23 +0000</pubDate>
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				<category><![CDATA[Brains]]></category>
		<category><![CDATA[Guts]]></category>
		<category><![CDATA[Bottom Line]]></category>
		<category><![CDATA[Casey Combden]]></category>
		<category><![CDATA[Elevator Speech]]></category>
		<category><![CDATA[Elite Group]]></category>
		<category><![CDATA[Exercise]]></category>
		<category><![CDATA[Funnel]]></category>
		<category><![CDATA[Heart Of The Matter]]></category>
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		<category><![CDATA[Imagine]]></category>
		<category><![CDATA[Jobs]]></category>
		<category><![CDATA[Living The Truth]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Niche]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Personal Mission]]></category>
		<category><![CDATA[Perspective]]></category>
		<category><![CDATA[Phil Hughes]]></category>
		<category><![CDATA[prospect]]></category>
		<category><![CDATA[Radical Honesty]]></category>
		<category><![CDATA[Rhyme]]></category>
		<category><![CDATA[Survival]]></category>
		<category><![CDATA[The Secret]]></category>

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		<description><![CDATA[What&#8217;s your elevator speech?
If you&#8217;ve been around the marketing block a few times you know what I&#8217;m talking about.  It&#8217;s the &#8220;imagine you&#8217;re in an elevator with the perfect prospect and he/she asks you what you do.&#8221; moment speech.  Most of us at one time have either done the exercise or procrastinated the hell out [...]]]></description>
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