What’s your elevator speech?
If you’ve been around the marketing block a few times you know what I’m talking about. It’s the “imagine you’re in an elevator with the perfect prospect and he/she asks you what you do.” moment speech. Most of us at one time have either done the exercise or procrastinated the hell out [...]
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3 Questions to Get to Heart of the Matter
What’s More Important?
What are the most important things in your life? Seems like a crazy question to ask, coming from a marketing guy. But considering the challenges faced by many companies in this economy it’s a pretty good one. Tony Blauer, one of the world’s leading authorities on fear, created the 3 P’s formula
January 31st, 2009 | admin | 0 comments | Continued

