Sometimes you just have to say, ‘What the F*#k.’ Tom Cruise in Risky Business
I spent a good chunk of today listening to uber marketer and sometime surfer…Frank Kern.  Wikipedia noted that his latest Mass Control 2.0 Launch netted close to 50,000,000 dollars (yep, that’s a lot of Fricken Zeros…) making it the most successful information [...]

“The key to real security is the ability to sign your own paycheck” Oprah Winfrey
Strangely enough I’ve been without a ‘job’ for most of my working life.  Not that I’ve lived off the system…au contraire, if anything I’ve made my own systems and lived on them .  The interesting part is that the most [...]

“If money and time were not object, what would you do? How would you feel? What would your life be like?”

The primary purpose is different than you may think…or at least thought before you read this. It is NOT to get them to ‘goal set’, or even to identify what they want (although there is a hidden key there). The purpose is to get them to create a future feeling filled with their particular PDE and step into it. If you remember Maxwell Maltz “Psycho Cybernetics”, the mind can’t tell the difference between something that actually occurs and something that is vividly imagined.

We tend to look at our ’stuff’ as the solution to some kind of problem our prospect has (hopefully…let’s face it if nobody needs it, you’ve got a bigass job ahead of you…hmm apparently bigass IS a word…who knew?). So when we’re talking with them we focus, if we’re smart, on the solution to that problem and show them how our ’stuff’ will fix it. Simple right. Marketing 101. Let’s peel the onion…