“Everything that happens to me is the best thing that could happen to me” Jim Carey
There are about as many ways of saying ‘look on the bright side’ as there are people who say it.  Not that that’s a bad thing…hell I once heard that Hawaian’s have a bunch of ways to say ‘I love [...]

“The key to real security is the ability to sign your own paycheck” Oprah Winfrey
Strangely enough I’ve been without a ‘job’ for most of my working life.  Not that I’ve lived off the system…au contraire, if anything I’ve made my own systems and lived on them .  The interesting part is that the most [...]

“If money and time were not object, what would you do? How would you feel? What would your life be like?”

The primary purpose is different than you may think…or at least thought before you read this. It is NOT to get them to ‘goal set’, or even to identify what they want (although there is a hidden key there). The purpose is to get them to create a future feeling filled with their particular PDE and step into it. If you remember Maxwell Maltz “Psycho Cybernetics”, the mind can’t tell the difference between something that actually occurs and something that is vividly imagined.

What is up with the natural human desire to complicate things to the highest degree possible? I mean, when it comes to the internet, and business in general things are complicated enough without the seeming self-destructive need to complicate the already complex (like this sentence, for example).

So what’s in it for your prospect? The legendary sales trainer Zig Ziglar wrote that if you give enough people what they want you will get what you want. The key phrase in that sentence is WHAT THEY WANT, not what you want them to have. There’s a difference, and most of us have been guilty of it more times than we care to admit.