All Posts Tagged With: "simple"

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They Call it “The Business”: Lessons from ShowBiz

“The key to real security is the ability to sign your own paycheck” Oprah Winfrey
Strangely enough I’ve been without a ‘job’ for most of my working life.  Not that I’ve lived off the system…au contraire, if anything I’ve made my own systems and lived on them .  The interesting part is that the most [...]

March 4th, 2009 | admin | 0 comments | Continued
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Marketing Imagination in the Human Mind

The challenge with writing anything is that the written word is missing two very critical elements of communication: Body Language, and Tone. The meaning of a word as simple as ‘wow’ can have wildly different meanings when added to the dance of body language and the music of tone. That’s one of the benefits of video, as it allows those elements expression and room to breathe. But there’s still magic in the words…

February 18th, 2009 | admin | 0 comments | Continued
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How to Know What Your Prospect Wants: PDE

We tend to look at our ’stuff’ as the solution to some kind of problem our prospect has (hopefully…let’s face it if nobody needs it, you’ve got a bigass job ahead of you…hmm apparently bigass IS a word…who knew?). So when we’re talking with them we focus, if we’re smart, on the solution to that problem and show them how our ’stuff’ will fix it. Simple right. Marketing 101. Let’s peel the onion…

February 13th, 2009 | admin | 0 comments | Continued
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2 Magic Problem Solving Questions

What is up with the natural human desire to complicate things to the highest degree possible? I mean, when it comes to the internet, and business in general things are complicated enough without the seeming self-destructive need to complicate the already complex (like this sentence, for example).

February 12th, 2009 | admin | 0 comments | Continued