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	<title>Phil Hughes &#187; Survival</title>
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		<title>3 Questions to Get to Heart of the Matter</title>
		<link>http://philhughes.tv/blog/brains/2009/03/11/3-questions-to-get-to-heart-of-the-matter/</link>
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		<pubDate>Wed, 11 Mar 2009 06:49:23 +0000</pubDate>
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		<category><![CDATA[Casey Combden]]></category>
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		<description><![CDATA[What&#8217;s your elevator speech?
If you&#8217;ve been around the marketing block a few times you know what I&#8217;m talking about.  It&#8217;s the &#8220;imagine you&#8217;re in an elevator with the perfect prospect and he/she asks you what you do.&#8221; moment speech.  Most of us at one time have either done the exercise or procrastinated the hell out [...]]]></description>
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		<title>How to Write Great Internet Advertising Part 2&#8230;</title>
		<link>http://philhughes.tv/blog/brains/2009/01/31/how-to-write-intelligent-internet-marketing-part-2/</link>
		<comments>http://philhughes.tv/blog/brains/2009/01/31/how-to-write-intelligent-internet-marketing-part-2/#comments</comments>
		<pubDate>Sat, 31 Jan 2009 13:23:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[internet]]></category>
		<category><![CDATA[Internet Advertising]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[prospect]]></category>
		<category><![CDATA[Right Job]]></category>
		<category><![CDATA[Right Time]]></category>
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		<description><![CDATA[How to Write Intelligent Internet Marketing Part 2... Know where you are, know where you're going and be sure to tell everyone that matters.  If you can't explain to your prospect (or yourself) why you're doing what you're doing, you may have a hard time getting where you want to go.]]></description>
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